A new mall has been added to Chennai Landscape. Chennai Citi Center, is in Dr. Radhakrishnan Salai, and about half a kilometer from the Beach. The Life Style store was inaugurated on 4th March. The Mall is yet to be completed, only two stores have come up there, Life Style and Land Mark.
It is as big as one phase of the Spencer Plaza. The important difference I noticed was that only big brands seem to have taken up space in this mall - Genesis, Basics, Louis Phillipe, Titan, Helvetica, Pepe Jeans in addition to Landmark and Lifestyle. The small one room shops that dot Spencers are missing. So, I think they are trying to position this as an upmarket mall.
Lifestyle store is huge, with three floors and more space than the earlier store at Alwarpet. Lighting is a little too bright, but moving around is much more easier. Then mens wear section has been beefed up with more choices.
Landmark here is thankfully has more focus on books than the gifts/cds/useless things stuff. The books section is as big as the one in Spencers, but with less frills. May be I didn't notice it earlier, I saw this category called Literary Fiction. With Muarakami, Marquez, Kerouac, Kafka all in one bay. I settled for Kafka on the Shore by Murakami.
Actress Asin had inaugurated the store on Friday. But with my sense of timing when I visited the mall on Sunday, the only celebrity shopper I noticed was Suhasini Maniratnam with her son.