Movie Song Lyrics are an important part of Tamil psyche. Top lyricists are revered like gods, for example Kannadasan, Vairamuthu, by the masses. The serious literature guys look down upon these lyricists, but as one of those serious novelists told "Though the population of Tamilnadu is growing, the readership of literature is stagnant at about 1000 plus" or something like that.
The way to Tamil audience hearts is through alliterative words, rolling easy off the tongue, and lyrics that sound philosophical (not necessarily are philosophical) or like high literature (again not necessarily high literature) and metaphors that make no sense.
One of the recent songs to have caught the fancy is "Dhavani Potta Deepavali" from Sandakkozhi. It is an assured hit song, played regularly in all TV and radio channels. The good looking heroine with her antics and rustic picturisation have catapulted this song to the top of the charts. I too liked this song, until today morning when I actually listened through the lyrics.
Half way though the song the lyrics are
"maga maga kulame.. en manasu keththa mugame
nava pazha nirame.. enna narukki potta nagame"
which translate as
"You are the temple tank - My heart likes your face
You are the blackberry colour - you are the nail that cut me"
I was angry thinking, WTF, this fellow is insulting the listener's intelligence with this meaningless drivel. But the next line showed how honest the lyricist is
"ithukku mela ithukku mela.. enakku ethum thonala "
which translates as
"Beyond this, beyond this, I can't think of anything".
Atleast he is honest and agrees that what he wrote is drivel. How can you be angry with such an honest lyricist?