Since I dont have many regular visitors to ask this question, I ask it myself and try to answer it :-). Work is heavy, I have been reading three books at the same time, but above all I have been following US elections like crazy.
NY Times, CNN, Daily Kos, Andrew Sullivan, Bull Moose, Buzz Machine, Free Republic, Vodka Pundit - Right, Left, Center and everything in between. Since the US elections affect me in no way, this was a crazy thing to do and my head is still spinning.
At the end it all boiled down to emotive appeal I guess. And we Tamilians have known it long before Americans; we never vote on issues, only on emotions :-)